A growing real estate and services enterprise faced challenges managing a high volume of inbound leads generated from multiple digital channels. While marketing campaigns were driving traffic, the absence of a centralized CRM and structured automation workflows resulted in delayed follow-ups and missed opportunities. The sales team relied on manual tracking methods, causing inconsistencies and inefficiencies. DigitalHubZ was engaged to implement a scalable CRM ecosystem integrated with marketing automation to improve lead tracking, nurturing, and conversion performance.
The Chalange
Leads were generated from multiple channels including website forms, paid campaigns, and third-party platforms, but there was no unified system to consolidate them.
Manual follow-ups led to delayed responses, reducing conversion probability for high-intent prospects.
There was no structured lead scoring mechanism to prioritize serious buyers over casual inquiries.
Marketing campaigns lacked automated nurturing sequences, resulting in lost engagement opportunities.
Leadership lacked visibility into campaign attribution and sales performance metrics.
What did
DigitalHubZ do
DigitalHubZ implemented a centralized CRM system integrated with website forms, paid advertising platforms, and email marketing tools.
We designed automated lead nurturing workflows including email sequences, reminders, and follow-up triggers based on user behavior.
Lead scoring and segmentation were introduced to help sales teams prioritize high-value prospects.
Real-time dashboards were configured to provide visibility into campaign ROI, pipeline performance, and sales conversions.
Marketing attribution tracking was implemented to align digital spend with measurable business outcomes.
The Results
- Faster lead response improving conversion probability
- Automated nurturing reducing manual follow-up workload
- Improved sales pipeline visibility
- Higher quality lead segmentation
- Increased ROI from digital campaigns
- Stronger alignment between marketing and sales teams
- Reduced lead leakage
- Scalable CRM framework supporting future growth
