A leading real estate developer operating in a highly competitive metropolitan market partnered with DigitalHubZ to transform its underperforming digital ecosystem into a scalable, measurable growth engine. Despite strong offline brand recognition, the company struggled with inconsistent lead quality, rising acquisition costs, weak SEO visibility, and a website that lacked conversion focus. DigitalHubZ implemented an integrated strategy combining web development, SEO, performance marketing, analytics, and CRM automation to build a predictable, data-driven lead generation system.
The Challenge
The client’s existing website lacked conversion optimization. Page speed issues, unclear user journeys, and poor mobile responsiveness were negatively impacting engagement and lead capture.
Their paid marketing campaigns were running without structured audience segmentation, conversion tracking, or funnel optimization. As a result, ad spend efficiency was low and difficult to measure accurately.
SEO had not been implemented strategically. Technical errors, weak keyword targeting, and poor content architecture limited their organic visibility in high-value property searches.
There was no integrated CRM or marketing automation workflow. Leads were manually managed, causing delays in follow-ups and lower conversion rates at the sales level.
Additionally, there was no centralized analytics framework to track performance across channels. This made it impossible for leadership to evaluate ROI or scale winning campaigns confidently.
What did
DigitalHubZ do
DigitalHubZ redesigned the website using a conversion-first architecture built on modern full-stack technologies. We optimized mobile responsiveness, improved page speed, and structured high-intent landing pages for each property segment.
A comprehensive SEO strategy was implemented, including technical fixes, keyword cluster mapping, structured content optimization, and authority-building initiatives to improve search rankings.
We restructured the paid media strategy by building segmented funnel campaigns across Google and Meta platforms. Advanced tracking via GA4 and Tag Manager enabled full-funnel attribution modeling.
Finally, we integrated CRM automation workflows to ensure real-time lead routing, automated follow-ups, and performance reporting dashboards for management visibility.
The Results
- 320% increase in high-intent buyer inquiries
- Significant improvement in lead-to-site-visit conversion ratio
- Reduced ad spend wastage by eliminating low-performing segments
- Strong top-3 Google rankings for priority real estate keywords
- Faster lead response time through CRM automation
- Improved sales team productivity with better-qualified prospects
- Clear, measurable ROI across all marketing channels
- Scalable growth system for future project launches
